The crew at Wide Open Road have been in business for over 10 years and wanted to start expanding their market and refresh their online presence. After a few brand sessions, we focussed on some easily achievable goals and set plans in motion for future goals heavily geared towards amplifying their social conscience and proactive community involvement. In addition to a new online store, we developed a basic social media plan and brand style guide to align all of the different aspects of their business. WOR have recently opened a store in Byron and a coffee van.